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倪剑,叶叙理,孙哲主编.实用英汉汉英传媒词典.上海:复旦大学出版社,2005.

张祖忻,姜智彬,朱晔主编.广告英语教程.上海:复旦大学出版社,2005.

赵静.广告英语.北京:外语教学与研究出版社,1997.

周晓,周怡.现代英语广告.上海:上海外语教育出版社,1998.

Arens W F. Contemporary Advertising.10th ed. New York: McGraw-Hill, 2006.

Baskin O, Aronoff C, Lattimore D. Public Relations: The Profession and the Practice. 4th ed. Madison, WI: Brown & Benchmark Publishers, 1997.

Belch G E, Belch M A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 5th ed. New York: McGraw-Hill, 2001.

Dominick J R. The Dynamics of Mass Communication. New York: MaGraw-Hill, 1994.

Fearon R. Advertising That Works. Chicago: Probus Publishing Company, 1991.

Felton G. Advertising: Concept and Copy. New Jersey: Prentice-Hall, 1994.

Jewler A J, Drewniany B L. Creative Strategy in Advertising. 6th ed. Florence: Wadsworth Publishing Company, 1998.

Lane W R, Russell J T. Advertising: A Framework. New York: Pearson Education, 2001.

O'Guinn T C, Allen C T, Semenik R J. Advertising. Cincinnati, Ohio: South-Western College Publishing, 1998.

Perreault W D, McCarthy E J. Basic Marketing: A Global Managerial Approach. 12th ed. New York: McGraw-Hill, 1996.

Peter J P, Olson J C. Consumer Behavior and Marketing Strategy. 4th ed. New York: McGraw-Hill, 1996.

http://advertising.utexas.edu/world/index.asp.

http://www.bgsu.edu/departments/tcom/faculty/ha/intlad1.html.

http://www.iaaglobal.org/default.asp?subsiteID=2.

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